It was late in the evening,
in November 1993, after one of our usual hard days work when Giovanni and I,
were walking & talking around, along the most traditional down-town Bologna
Cavour Galleria & some more glamourous Shopping City Center pedestrians, such
as Corso Indipendenza & Piazza Maggiore, before having dinner at Diana Restaurant,
together and celebrate.
Yes, Giovanni, probably the most skilled Italian sales professional I ever met, was
experiencing with me in front of a shoe retail store window screen the idea of asking
question to the Brand of those shoes (while it was closed!) about the pair he liked best
by the simple gesture of his hand and get a dynamic, interactive content answer with the
option to book his number in the colour he preferred in a wireless, remote mode...
By that time in fact, WaPerK Solutions was celebrating the desing of
their first prototipe for a "self solve point" marketplace in the 35 years old premium
quality fashion retail store, called "ANTICA ZECCA" in the ancient Bizantinian, hystorical
Ravenna's down-town they recently took-over:... the rest of the Story, you may learn it on
your own, through our web site targeted market presentations.
Thank you for your time, we hope to prove useful t you as we did for several most popular
brands (see our "case studies") & feel free to buy WaPerK on-line or simply ask more about
WaPerK Solutions EU by our Contacts, in the various languages.
Cordialità,
Giorgio Lodigiani, project leader.
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